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watch design by sijbers

Creative
Design Agency SIJBERS

Experienced Senior Industrial Designer with a demonstrated history of working in the design industry. Skilled in Product design and engineering. Strong design professional with a Bachelor’s Degree focused in Industrial and Product Design from Design Academy Eindhoven. Watch design since 2014

portrait harrie sijbers designer

new, distinctive functionality

The position of the sun is not displayed on a current watch.
There are watches that show the phase of the moon but not the sun.
By displaying the position of the sun, you not only have the correct time on a 24-hour scale, but also the possibility for new features.
These add new distinctive functionality to the current watch.

With the position of the sun as a reference point, we can also determine the moment of sunset and sunrise. From then on we have insight into what the day looks like in amounts of time. (current watches only indicate the point of time)
In summary, at watch design we see at a glance:
1 the time of day that has passed
2 how long the day remains before sunset
3 how long the night lasts before sunrise
4 day/night ratio (summer time/winter time)

Design 2023, copyright sijbers productions 2022/2023

What we do

haikes dutch lozzies logo

Watch design creates innovative timepiece concepts. In Haykes watch power LED’s are used to display unique features to a common (mechanical) watch with common watch face. The result is a watch with all time- related features one can think off, in a distinctive and desirable product.

THE BASICS in 40 seconds:

video showing the essentials of the Haykes watch design by sijbers.Copyright Sijbers productions
visual watch design, showing the basic parts of the day in colours

Visual representing the basic parts of the day in watch design: the day (, the day passed, the day until sunset and the night. GPS controlled in Haykes watch, in one view a look at the day.

The origin of time lies in the rotation of the earth. One rotation takes 24 hours; we call this amount of time a day. Ever since the first human being living on this planet this day is the clearest indication for the passing of time; it begins when the sun comes up and ends when it goes down. This is what time is, the origin.

 

It is the rotation of the earth that provides rhythm in people’s lives. This rotation creates day and night and changes the seasons.

The classic watch improved..

The classic watch improved..
Conscious use of time is stimulated by getting an overview of the day on your watch.

Displaying time zones and ratios on a watch is unique and an important improvement, think about planning the daily activities, especially those where light and dark are important. On an ordinary watch, only a moment, a time of day, is visible without relation to the progression of the sun, read progress of the day. Watch design creates the missing link.

watch design watchface white with day leds active

The remains of the day before sunset

essential features of this watch design

A ring of LEDs is mounted on a carrier and controlled by a microprocessor. In addition to the position of the sun, the coordinates of sunset and sunrise are important. The colors of the LEDs as well as the brightness and any modulation may vary depending on the function.
The position of the three LEDs roughly determines the time zones day and night, but also the amount of time left before sunset and the amount of night left before sunrise. The positions of sunset and sunrise determine the relationship between day and night.
These are essential features of the design. The use of the LEDs to indicate positions is primary, secondary the scattered light in the dark provides the possibility to read the dial. The different zones can also be displayed by activating all LEDs in that zone, for example with a low intensity, but clearly visible in the dark.

Generating New Ideas: WATCH DESIGN by SIJBERS PRODUCTIONS

How much time is left before the sun sets? 

How long will the night last before the sun rises again? The position of the leds roughly determines the time zones day and night, but also the amount of time left before sunset and the amount of night left before sunrise. The use of the leds to indicate positions is primary, secondary the scattered light in the dark provides the possibility to read the dial. The different zones can also be displayed by activating all leds in that zone, for example with a low intensity, but clearly visible in the dark.

Detail watchface by watch design. Copyright Sijbers productions 2023

CREATING TIME ZONES IN WATCH DESIGN IS
the most promising product development since the Swatch 30 years ago

DEVICE FOR CREATING TIME ZONES DEPENDED ON THE CALENDER DAY BY USING THE POSITION AND PROGRESSION OF THE SUN. (from the patent description)

The design is commercially interesting because the design adds functions that are not yet known on a watch. Because of these extra features, the watch can be marketed as distinctive. The design is in fact a unique extension/addition to existing watch concepts. The design requires little acceptance in terms of design because there is little infringement on the existing traditional and accepted designs. The addition is very subtly designed.

The day before sundown at 19:00 Hrs

progression of the night

showing day till sundown and night till sunrise

‘sun’ led modulated